Edelman

Xylem Value of Water

Americans recognize that demands on the nation’s fresh water resources are growing - largely due to population growth and rapid urbanization - and that something should be done about it. Most also believe that the government should allocate resources to upgrading pipelines and systems, and many feel that they too should bear some degree of financial responsibility in improving the infrastructure. However, there is a major disconnect in citizens’ knowledge about the factors impacting water costs, their water footprint, or the extent to which water infrastructure problems should affect them personally.
The 2012 Xylem Value of Water Index is based on a telephone study of 1,008 American voters age 18 years and older and an oversample of 250 New York City residents. The national sample of voters is representative of the 2006 U.S. voting population on gender, age, region and ethnicity. In essence, the poll details what citizens think should be done about the country’s water crisis and who should pay for it.
Using an array of bar, donut charts and line charts plus illustrative icons, FFunction’s visualization of the numbers aims to be simple to use and simple to digest. It shows the universal truths of the survey (98% believe that every American has the right to clean water), and gets down to the details of who Americans trust the most to handle the upgrades and the sway of the responder’s age, gender and political leaning.
Importantly, the creation of the Xylem Value of Water Index needed to address a dual purpose - to communicate the results of the survey publicly, and as an internal tool to enable Xylem to filter and compare different demographics for each answer, which informed their strategy for the next step of discussion and ultimately action.