Edelman / GE Aviation

Highways in the Sky

Simply introducing better flightpaths worldwide would save 12.9 million gallons of fuel, $65.6 million and 747 days in time and money for airlines. The reduced CO2 emmissions would be the equivalent to planting 1,384,095 trees. To help make this point, GE asked Edelman and FFunction to create an infographic showcasing the data in a visually compelling way that made sense to every level of stakeholder and the general public.