Gates Foundation

Common Core

The Common Core State Standards Initiative is all about preparing America's students for college and a career. Whilst the aim is simple, the process of communicating the intricacies of this set of standards and stressing its importance upon parents and teachers was - and continues to be - a significant undertaking. A series of social tiles for social media dissemination provided an ideal solution; easily-shared snippets of information about the benchmarks of basic numeracy such as fractions, decimals and the Pythagorean Theorem, explained in a way that is meaningful and applicable to real life situations.