Children's Investment Fund Foundation

(Un)Trafficked

Launch Website
Launch Website

In 2015, there were 3,490 child trafficking cases reported in India. Of these, 90% were girls. (UN)TRAFFICKED is an interactive digital story created to draw attention to this crisis. 
Created by FFunction for two nonprofit partners, the Kailash Satyarthi Children's Foundation and the Children’s Investment Fund Foundation, (UN)TRAFFICKED is the digital centrepiece of a large-scale campaign to end child exploitation in India. 
The narrative is based on the classic choose-your-own-adventure format, in this case following a 13 year old girl over the course of a life-changing week. The interactive is available in both English and Hindi, and on desktop and mobile. 
The visual storytelling style is strongly illustrative, giving life to an array of characters that the girl meets during her journey. Every decision the user makes, whether on the behalf of the girl’s father, friend, placement agent, or employer, has a profound impact on her future. In the game—as in real life—the 13 year old girl has no real power or agency, so it’s up to the people around her to protect her by the choices they make and the interactions they have with her. 
Interspersed throughout (UN)TRAFFICKED are up-to-date statistics on the state of child labour and sexual abuse in India, some of them shocking: for instance, every hour two children are sexually abused in India.
The good news? Between 2014 and 2016, 23,699 children were liberated from child trafficking. (UN)TRAFFICKED aims to engage citizens and show them that every action counts. 
Pro-tip: (UN)TRAFFICKED is intended to be used with headphones. 
ABOUT THE WIDER CAMPAIGN
Nobel Peace Laureate, Kailash Satyarthi, is leading a three-year campaign to end child rape and sexual abuse in his native India. The campaign is aimed at increasing awareness and reporting of cases, strengthening institutional response, ensuring protection for victims and witnesses during trials and increasing the proportion of convictions.
The campaign kicked off with the Bharat Yatra (which translates as India March) in an effort to mobilise urgent action. The march took five weeks and covered 11,000 kilometres across 22 states of India, beginning in Kanyakumari and culminating in New Delhi. 
For more information about Bharat Yatra, visit bharatyatra.online