Food packaging is too often focused on a litteral representation of the packaged product. With growing consumer health and nutrition awareness we felt it was time to shift the focus back to what the product actually is.

We took various pieces of nutritional data such as components nutritional value and vitamins and created a visually appealing yet informative visualization of this data.

Our packaging concept was featured in major blogs, books and magazines including The Dieline, Étapes magazine and IDN.