Director of FFunction, Sebastien Pierre, to present at major conference in San Jose next Marchread
Ad agencies have traditionally been focused on telling stories and eliciting emotion, but the success of slick commercials and parroting slogans is sliding as consumers becoming more savvy, more content-flooded and increasingly short on time.
These days, it seems public relations firms are gaining the edge over advertising agencies, as data moves to the front-and-centre of communications campaigns. It goes beyond persuasive copy and gives people the true numbers and fact-based reporting, starting conversations online and engaging the public with interactivity. Visualizing data takes it one step further; displaying the information in ways that allow the brain to absorb a vast array of information in a short amount of time.read
Over the past five years, governments have started to make some of their data available as open-data, notably USA’s data.gov and Canada’s data.gc.ca. At the same time, NGOs such as the World Bank, OECD and UNESCO have created data portals and made their data available for everyone to explore.
This growing amount of data is just waiting to be used, and more specifically, to be visualized. Sites such as Visualizing.org and the Kantar Information is Beautiful Awards often publish challenges inviting people to use the data in creative ways, allowing to drive interest, and insights, from the datasets. And international nonprofits are generating and visualizing masses of data in the hope that it will give policymakers, funders and the general public an idea of the scope of the issues they are trying to solve. Data visualization plays a key role in the communication and sharing of the data: datasets are often obscure, lost in a complicated hierarchy of categories, and require a technical manual for interpretation. Because they’re immediate, clear and tangible, data visualizations trigger interest and ultimately insight.read